I’m a lead Designer at Rivian, creating intuitive experiences that span hardware, software products. My work bridges physical and digital experiencs including apps and platforms — from electric vehicles, smart phones, wearables, and headsets, cameras to enterprise collaboration tools.

Beyond traditional design, I explore AI as a partner to expand the design process: building apps, prototype faster, experimenting with new interaction models, and rethinking how people connect with technology.

Throughout my career I’ve worked across consumer electronics, electric vehicles, enterprise solutions, and health-tech, with roles at Cisco, Samsung and design studios like Enlisted Design, and through collaborations with B&O, Microsoft, Nestlé, and Netgear. These experiences gave me a broad perspective on how design can create impact across different industries.

Thanks for visiting my site — I hope you enjoy exploring both my professional projects and AI-driven experiments → (http://samjang.net).